The Design Authority is a collaboration of some of the world's most recognised Design leaders.

Design is fast becoming a board level conversation that shapes business, creates profit and articulates challenges. Yet Product and Service Design is misunderstood. It needs clarity and thought leadership to articulate its importance both as Design challenge and Design opportunity. DesignAuthority.org is a global forum for Design advocacy and integrity. We investigate and evangelise Design, and together share anecdotes on how Design can impact your business, be you startup or multinational. Read more »

Posts

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MWC 2014 shows that devices all look the same

I recently visited Mobile World Congress in Barcelona with one of my colleagues Jeremy Offer who is the Director of Industrial Design at Great Fridays. We saw some interesting steps in innovation, but no real…

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Rise of the DEO

Some believe company culture can be mandated from the top down. Some believe it emerges on its own from the bottom up. A Design Executive Officer, or DEO, sidesteps this debate. He knows it must…