Head of Creative Services at NetApp
The best designers know the difference between coherence and consistency”
Art is a senior creative director who collaborates with design, user experience, and marketing teams, external creative agencies, and channel partners in the creation of big ideas to build brands.
Art’s unique combination of agency, in-house, and university-level design teaching expertise enables him to transform global ad campaigns into marcom plays for BtoB and consumer audiences. To revitalise channel partner marketing assets such as partner/ingredient logos, and marketing templates to help solve complex co-branding and co-marketing challenges. To ease collaboration, prototyping, and design with user experience teams to evolve and revitalise design and experience standards for software and hardware products and platforms.