Advocates

Duncan Bradley

Head of High Performance Design at McLaren Applied Technologies

We like ‘Data Driven Design’ here at McLaren. Contextual objectivity in real world, dynamic situations. Only when you understand how it works can you know what to change

A hybrid product designer and engineer by education and experience having spent a career within the sports, consumer, medical, automotive, defence and FMCG sectors over a 15 year period, working with start-ups and established global brands in strategic and commercial product innovation.

As a founding member of McLaren Applied Technologies, Design Director and Head of High Performance Design, I work with the world’s very best teams and brands in high end design and engineering to create breakthrough technologies and products across multiple industry sectors.

Key roles include developing Applied Technologies from a start up business to the fastest growing company within McLaren, developing and growing an expert team to partner global leaders in sports, medical and defence appropriate to the prestigious McLaren brand.  Often moving unnoticed and beneath the surface of products, applying the considerable brand, design and engineering expertise of McLaren Group to outside world applications.