Elissa Tomasetti

VP Digital and Direct Channels at Pearson North America

At Pearson, we have realized that design plays a critical role. Better design means more than just an improved customer experience, it means improved outcomes for learners and teachers.

Elissa has a passion for building loyal audiences, customer bases, brands and revenues streams in digital environments. She has played both entrepreneur and “intrapreneur”, taking start-ups to success and helping media businesses redefine themselves in the digital age. She is currently working in the field of education, which she finds really rewarding.

Her job at Pearson involves building out digital capabilities for K12 in terms of ecommerce, digital marketing/ecrm and social media. Championing new programs including virtual sampling.