Lead Designer & Brand Manager, HSBC Private Bank
Business & Design have begun the conversations that will break down the barriers preventing us from achieving incredible things together – we live in interesting times.”
While beginning her career in traditional design studios, for the past decade Gwen has lived and breathed branding & design from within the financial sectors of New York and London.
Being immersed in corporate culture, especially during a time of collapse, introspection and reinvention, has given her an understanding of the truly organic complexities that can be misunderstood by creative industries.
Coming to finance from a creative background has also given her a deep appreciation for the instant impact when the gap is bridged between the practicalities of business need and the possibilities of design-led, client focused thinking.