Advocates

James Woudhuysen

Professor of Forecasting and Innovation at De Montfort University

Most people aren't sure what they want – but they're pretty sure they haven't got it

James is professor of forecasting and innovation at De Montfort University in Leicester. A St Paul’s School scholar and physics graduate, he has an undisputed talent for registering trends before anyone else and subsequently offering counter-intuitive proposals on what to do about them.

James has been published in German, Danish, Spanish, Japanese and Chinese. About the future, he has consulted and given keynote speeches for 50 of the world’s highest profile corporations, helping clients to master new trends of every kind and equip them to better develop and see through major innovations.