Advocates

Matt Farrar

Co-Founder at Great Fridays

Design should have strong leadership at an executive level in business.

Matt is the co-founder of Great Fridays, a global Product & Service Design Group. His great passion and motivation is to reframe traditional insights into Design and see it elevated to an integral and intrinsic part of business where it’s represented at board level of every large organisation. Matt’s experiences as designer and businessman – he founded Live Information Systems in 1995, Lightmaker Manchester Ltd in 2004 and Great Fridays in 2008 – have taught him that Design is smart and measurable and when employed properly creates structure and profit that delivers lasting business value. Matt believes Design is the key to a harmonised customer experience that provides unparalleled commercial opportunity – and his client roster including Gucci Group, NBCU, Williams Lea, Thomson Reuters, Vodafone, Pearson, Imagination Technologies, PayPal and Adobe is testimony to this belief.