Know the user, and know you’re not the user.”
As a world leader in UX Design, Nancy has spent 25 years shaping the user experiences for some of the biggest brands in the world – eBay, ABCNews, Scient, HarperCollins and Apple to name but a few. Nancy takes a hands-on approach to building UX teams that visualise their way to innovative products and services that are differentiated, easy to use and useful.
Nancy seeks user insights that overlap with opportunities in the market. She follows this research up with rapid idea generation and experimental prototyping to create a creative problem-solving approach she terms “Think, Make, Show”.