Sheba Yaron

Head of Design and User Experience at JP Morgan Chase

I truly believe that design can change our world and make it better

Sheba is an Executive Creative Director with over 15 years of experience in the consumer electronics, mobile and digital markets including a varied background in industrial design, user experience, user interface and graphic design. He helped build and organise a multidisciplinary group of 180+ professionals who collectively own the largest suite of digital user experiences in the US financial industry at JPMorgan Chase.

In addition, he previously owned and drove all design aspects for SanDisk’s Sansa & MNO divisions with a particular focus on industrial design, user experience, user interface, graphic design & packaging. Sheba also built a new multidisciplinary internal design studio from the ground up to support these efforts. Providing a major influence on product strategies, roadmap, technical requirements, lineup strategies and consumer experience in a variety of roles spanning industrial design, product design, user experience and marketing for global companies (JPMorgan Chase, SanDisk, M-Systems, VCON-Emblazed).