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User Experience in a Bottle: Getting to “BIG D” using LightningLabs

by Heather Cassano | 17:19 | San Francisco

Many products today are still designed using “small d” design—resulting in endless iterations, arbitrary decision-makers and less-than-happy results for users. Getting to “BIG D” design isn’t difficult, but it requires a rethinking of the roles of designers, product managers, engineers and users in the product development process. LightningLabs are a perfect way to quickly shift the thinking, bring agile teams together and ultimately, to create game-changing user experiences.

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